AT MEF, THE “TIMELESS MASTERPIECES” EXHIBITION CREATES A DIALOGUE BETWEEN FERRARI CARS AND OTHER ICONS OF STYLE

AT MEF, THE “TIMELESS MASTERPIECES” EXHIBITION CREATES A DIALOGUE BETWEEN FERRARI CARS AND OTHER ICONS OF STYLE

Maranello, 21 March 2019 – The Enzo Ferrari Museum in Modena unveils a new exhibition, “Timeless Masterpieces”, with some of the most elegant cars in the history of the marque on display.

When selecting the models, the curators of this collection focused on Gran Turismo and sports models, both for their iconic value and for the important role they played in the stylistic revolution of the Ferrari brand, giving shape to the aesthetic vision of their respective eras and leaving their mark on the automotive industry and beyond.

The 166 Inter from 1948 and the 750 Monza from 1954 were chosen to open the exhibition, two seductive symbols of the post-war economic boom. The 250 California from 1957 continues this legendary series, followed by the 250 GTO from 1962 and the 365 GTS4 from 1969 to name just a few, as well as the more recent Ferrari California from 2008 and the GTC4Lusso from 2016. This extraordinary procession is brought to a close by the Ferrari Monza SP1, brought out last year, an innovative reinterpretation of the classic Barchetta cars of the fifties. These models eloquently demonstrate how a car can become a universal and eternal symbol of beauty.

The cars are presented alongside other iconic products from a number of different sectors, drawing attention to the links between them, from furniture to electronics and architecture accompanied by legends of music and cinema, in a refined to-and-fro of cross-references and mutual influences.

A series of cases display objects, works of art and images of famous faces in chronological order, revealing unexpected associations and unusual couplings with Ferrari cars from the various eras. The exhibition serves as an invitation to view automotive design from a different perspective, as an expression of broader creative and cultural movements, with a streamlined style that has been growing and developing since the thirties, in search of the degree of customisation that distinguishes today's luxury vehicle market.

"Timeless Masterpieces" establishes a dialogue between different worlds, helping visitors to understand how the various stylistic features and symbols of each era have developed, bringing the emotions that they have given us in the past to life once again.

MARANELLO THE "DRIVEN BY ENZO" AND "PASSION AND LEGEND” EXHIBITIONS

CLASSIC TORQUE

FROM CLASSIC CHATTER

MARANELLO THE "DRIVEN BY ENZO" AND "PASSION AND LEGEND” EXHIBITIONS

Maranello, 4 September 2018 – On the 120th anniversary of the founder's birth, the Ferrari Museum pays tribute to his passion for cars with the "Driven by Enzo" and "Passion and Legend" exhibitions, which retrace the countless developments in style and technology over the company’s history.

"Driven by Enzo" shows off the four-seater models driven personally by Ferrari. As is well known, Enzo Ferrari used to try out every car produced at Maranello himself, but not all of them were for day-to-day driving. On his daily journeys, he particularly loved four-seater cars because of their combination of comfort and sportiness and often ferried around his illustrious visitors in them. His passion for these cars began with the 1960 Ferrari 250 GT 2+2 and continued for the rest of his life with the 400 GTi, the 412, and finally the Ferrari 456 GT, a car he personally approved in 1988. Even when he decided to employ a chauffeur in 1969, the latter was often a passenger and travel companion of a man who always felt himself to be a driver.

"Passion and Legend" is the extraordinary story of Enzo Ferrari and his company, retraced through cars and images. Ferrari is the transposition into the real world of its founder’s vision and his unconditional love for cars, as we can see in this exhibition of seven decades of the most beautiful cars. Then we find the 166 Inter of 1948, the first Ferrari mainly for road use, the Ferrari 250 GT Berlinetta "Tdf" of 1956 and again the Dino 246. The exhibition carries on down to the cars of today such as the F12tdf, a special limited series, and the 812 Superfast, the company’s highest performing road car.

With the help of two interactive stations, the exhibitions also allow us to discover the most important 2+2 cars in the company’s history and to take a virtual tour of today's production facilities.

The exhibitions will be at the Ferrari Museum in Maranello until May 2019