LOTUS 70TH ANNIVERSARY EVENT LIVE STREAM SATURDAY 29TH SEPTEMBER 2018

LOTUS 70TH ANNIVERSARY EVENT LIVE STREAM SATURDAY 29TH SEPTEMBER 2018

• Anniversary event celebrates 70 years of Lotus
• Event to be live streamed via YouTube and social media channels
• Ticket-only day sold out in advance
• Activities throughout the day include live Lotus demonstration runs on the track, Classic Team Lotus display and talking heads interviews
• Live link via YouTube and shared via social channels using #Lotus70
• Watch live from 10:00 (UK time) 29th September 2018 here: https://www.youtube.com/watch?v=e_d5FpkIdi8

Celebrating an unrivalled legacy of innovation, amazing road cars and success on the race tracks of the world, Lotus will be opening the gates to its home in Hethel, Norfolk, on Saturday 29th September as it marks 70 years from when founder Colin Chapman built his first car – the first Lotus.

For the first time, Lotus will be live streaming an event via YouTube to ensure a truly global celebration. Hosted on the video streaming platform as well as the Lotus’ own social channels, the live stream will commence from 10:00 on Saturday 29th September and run until approximately 16:00 (UK time). Viewers can tune in here: https://www.youtube.com/watch?v=e_d5FpkIdi8.

Held at the home of Lotus for over 50 years, the Hethel facility will host over 8,000 people and celebrates the iconic sports car manufacturer, in what promises to be a day like no other. Despite tickets to the Lotus 70th anniversary event selling out within five hours of release, Lotus has ensured that fans from around the world can still enjoy the day. 

This weekend’s anniversary event will see one of the biggest ever gatherings of the famous marque’s road and race cars ever assembled. In 1948, in a lock-up in London, founder Colin Chapman built the first Lotus. From that small garage sprang a global brand, famous for its amazing road cars and its success on the race tracks of the world.

With vehicle displays, owners’ clubs, championship-winning racing cars, as well as demonstration laps on the company’s famous on-site test track, the scene is set for an outstanding celebration of one of the automotive world’s most famous names.

The provisional timetable of events for the day is listed below and media are invited to watch the live stream as well as tagging their #Lotus70 moments on social media.

Following the event, all press releases, rights-free images and video footage will be uploaded to the Lotus media centre as soon as possible. You can register for and access the media site here: media.lotuscars.com

Timetable of Events (subject to change):

10:15 am 110 Lotus Bike Club Cycling Time Trial

10:45 am Welcome and Introduction from Senior Lotus Executives

11:00 am 70th Celebration Unveiling

11:15 am Classic Team Lotus Display (1)

11:45 am Sunbeam Lotus Rally Cars

12:15 pm Lotus Cortina Register

12:45 pm Lotus Dynamics Display

13:00 pm “One of every Lotus car” Parade

14:00 pm Lotus Driving Academy Display

14:30 pm Classic Team Lotus Display (2)

15:30 pm Special Event Activity