VOLUME 3 OF 5054 MAGAZINE GOES ON SALE

VOLUME 3 OF 5054 MAGAZINE GOES ON SALE

Volume 3 of 5054 magazine is now on sale as a high-resolution PDF at www.5054magazine.co.uk

The motive culture magazine has been reinvented as a high-resolution, digital-only publication, and the new issue is available now. In addition to slashing the price from £12 delivered in the UK to just £4.50, 5054’s new format is intended to better showcase the magazine’s photography and high-quality graphics.

‘I was very happy with the quality of writing and originality of the first two issues, which is what 5054 was intended to be all about,’ said founder and editor Hilton Holloway. ‘It features the sort of content, insight and illustrations you won’t see anywhere else, with long reads of the kind that have vanished from mainstream automotive magazines.

‘However, the increasing cost of postage and the fact we were also selling the magazine globally – often via unreliable delivery chains – was clearly a significant hurdle for a print-only future.

‘But there’s another reason for going to a high-quality digital format. The photography and illustrations are now more vibrant and detailed than print could allow, even with the very high-quality processes we used for Volumes 1 and 2.

‘For example, the Trojan handbook featured in this issue is nearly 100 years old and yet it absolutely shines out in high-resolution. For a magazine dealing with the glory of engineering, digital makes a great deal of sense.’

Volume 3 of 5054 has a British theme, built around the best analysis you will ever read on the great British Leyland disaster. The piece is adapted from Daniel Cohen’s degree dissertation, which received a distinction last year. He spent months in the National Archives, studying the events through official Government records.

Another highlight are the anonymously supplied Rover Group documents from the very last days of active BMW ownership, and they give a definitive insight into why the German carmaker bailed out 20 years ago. Richard Bremner’s Morris Minor ‘barn find’, meanwhile, is just the kind of deeply fascinating and richly illustrated feature you won’t get anywhere else.

Fans of print need not be disappointed, however. We can print Volume 3 to order in batches of 100. Dedicated magazine aficionados can send a message of interest via the 5054 website.